In this course, you will understand what revenue management is, alongside Segmentation 101, forecasting and pricing strategies. Simple steps to get started, how revenue management can increase profit through booking curve management and how effective yielding can improve a hotel’s profits.
The course also includes OTA management and tools
- Overview and Evolution of Revenue Management.
- Introduction to Segmentation
- Forecasting and Budgeting
- Pricing
- OTA: account creation and management
- Booking.com
- Expedia
- Ostrovok
- AirBnB
- Vacation Rentals booking sites